DEPARTMENT OF MARKETING AND TRANSPORTATION

Chair: Grant M. Davis (460-7906)
Ernest G. Cleverdon Chair of
Business and Management Studies: Louis E. Boone
Professor Emeritus: Lynn Robinson
Professors: Boone, Davis, Grant, McGinnis
Associate Professor: Menon
Assistant Professor: Kennett
Instructor: Rosenberger

In addition to providing a solid foundation in all areas of business, all programs in the marketing curriculum provide the student with a strong background in the practices and theories that are the basis of contemporary marketing in a competitive international market place.

Minimum Grade of C in all Marketing Courses
All students majoring in the Department of Marketing and Transportation are required to earn a minimum grade of C (2.0) in MKT 320 and all other marketing courses. (Note: MKT 320-Principles of Marketing is a prerequisite for all other marketing courses.) A minimum grade of C must also be earned in all non-marketing business courses taken as part of their concentration requirements.

Four Programs of Study Offered in the Department of Marketing and Transportation

Marketing Management Concentration
The Marketing Management Program prepares students for entry-level positions in sales and sales management, retailing, advertising, and marketing research. Marketing Management students must take the following twelve-hour marketing core:

MKT 336 International Marketing
MKT 374 Buyer Behavior
MKT 384 Marketing Research
MKT 479 Marketing Policy

In addition, they must complete twelve hours of course work from the following list of courses or nine hours of course work from the list plus no more than one three-hour course from either the International Business Concentration (MKT 377, MKT 477, or MKT 492), Sport and Event Marketing concentration (MKT 385, MKT 410, or MKT 495) or the Transportation concentration (MKT 372, MKT 375, MKT 377, or MKT 405):

MKT 376 Industrial Marketing
MKT 379 Retailing
MKT 380 Advertising
MKT 381 Personal Selling
MKT 382 Product and Service Strategy
MKT 481 Sales Management
MKT 490 Special Topics

Marketing-International Business Concentration
The Marketing-International Business Program prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world. International Business students must take the following twelve hour marketing core:

MKT 336 International Marketing
MKT 374 Buyer Behavior
MKT 384 Marketing Research
MKT 479 Marketing Policy

In addition, they must complete the following twelve-hour sequence of international business courses:

ECO 363 International Economics
MGT 465 Strategic Management in a Global Environment Marketing Elective*
One International Business Elective**

*The Marketing Elective can be selected from any marketing course offering to match individual student needs and interests.

**The International Business elective must be chosen from the following list of courses: MKT 375 (Business Logistics), MKT 376 (Industrial Marketing), MKT 377 (Purchasing and Materials Management), MKT 477 (Export-Import Management), MKT 492 (Seminar: International Business), ECO 464 (Foreign Economic Policy), or FIN 460 (International Finance).

Proficiency in a Second Language
Marketing-International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the third quarter of any approved elementary sequence in a foreign language.

Sport and Event Marketing Concentration
The Sport and Event Marketing Program prepares students for entry-level positions in four segments of the sport and event marketing industries: (a) the performance segment (cultural and charitable events, athletics, not-for-profit sport and event organizations, fitness and sport firms); (b) the production segment (equipment and apparel, sport and event facilities sport and event components of resorts, real estate developments, and entertainment complexes); (c) the promotional segment (product merchandising, promotional events, sponsorships, electronic and print media, endorsements, and licensing firms); and (d) such miscellaneous segments as specialized marketing research firms, consulting such miscellaneous segments as specialized marketing research firms, consulting agencies, and public relations firms specializing in sport and event marketing.

Sport and Event Marketing students must take the following twelve-hour marketing core:

MKT 336 International Marketing
MKT 374 Buyer Behavior
MKT 384 Marketing Research
MKT 479 Marketing Policy

In addition, they must complete the following twelve-hour sport and event marketing courses:

MKT 385 Sport and Event Marketing
MKT 410 Promotional Strategy for Sport and Event Marketing
MKT 495 Seminar in Sport and Event Marketing

One Sport and Event Marketing Electives*

*The Sport and Event Marketing Electives must be chosen from the following list of courses: MKT 379 (Retailing), MKT 380 (Advertising), MKT 381 (Personal Selling), or CA 386 (Public Relations Communication Methods).

Internship Recommendation: Qualified Sport and Event Marketing students are urged to take MKT 496 (Marketing Internship) as a business elective. The internship should focus on the sport or event marketing industries. Students who do not meet the grade-point average requirements to take MKT 496 are encouraged to pursue a non-credit practicum with an organization in the sport or special event industries.

Marketing Transportation Concentration
The Marketing-Transportation Program prepares students for entry-level positions with transportation companies, logistics departments of manufacturing and distribution firms, and in the transportation areas of public agencies. Specific requirements of these four programs are explained below.

Transportation students must take the following twelve-hour marketing core:

MKT 336 International Marketing
MKT 374 Buyer Behavior
MKT 384 Marketing Research
MKT 479 Marketing Policy

In addition, they must complete the following twelve-hour sequence of transportation courses:

MKT 372 Transportation Systems
MKT 375 Business Logistics
MKT 377 Purchasing and Materials Management
MKT 405 Advanced Business Logistics

DESCRIPTIONS OF ALL MARKETING AND TRANSPORTATION (MKT) COURSES

College of Business and Management Studies

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