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DEPARTMENT OF MARKETING |
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Chair:
Mohan Menon (251) 460-6412
Professor Emeritus: Lynn Robinson
Distinguished Professor of Marketing: Williams
Distinguished Professor of Real Estate: Epley
Professors: Menon, Sneath, Spake
Associate Professor: Finney, Sharland
Instructors: Khan, Sumerlin |
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Department of Marketing web site
http://www.southalabama.edu/mcob/marketing.shtml |
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| Three concentrations are available within the Marketing major: Marketing Management, International Business and Real Estate. |
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| All Marketing Majors are required to take the following four courses and choose one concentration area. |
| MKT 336 |
MKT 374 |
MKT 384 |
MKT 479 |
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| Marketing Management Concentration |
| The Marketing
Management Concentration prepares students for entry-level
positions in sales and sales management, supply chain management, retailing,
advertising, and market research. |
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| The following courses are required: |
| MKT 375 |
MKT 380 |
MKT 382 |
MKT 385 |
| Choose one course from the following: |
| MKT 350 |
MKT 376 |
MKT 379 |
MKT 381 |
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| Marketing-International
Business Concentration |
| The
Marketing-International Business Concentration prepares
students for entry level positions with import-export
firms, international departments of domestic firms,
and firms based throughout the world. |
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| The following courses are required: |
| ECO 330 |
MGT 334 |
MKT 477 |
MKT 492 |
| Choose one course from the following: |
| ECO 363 |
MKT 350 |
MKT 375 |
MKT 376 |
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| It is recommended that International Business students take two of the following courses as their non-business electives: |
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| Proficiency
in a Second Language |
| International
Business students are required to demonstrate
introductory-level proficiency in a second language
by passing a foreign language proficiency examination
as administered by the University of South Alabama
Department of Foreign Languages and Literature
or by successfully completing the second semester
of any approved elementary sequence in a foreign
language. |
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| Real Estate Concentration |
| Real Estate students and career professionals are involved with specialties such as property management, valuation, financing, and underwriting, development and construction, law, and residential and commercial sales. The body-of-knowledge is excellent preparation to enter the profession directly or to enter graduate school. The material taught provides a valuable program for students who desire knowledge on parts of the typical market transaction as supplemental information to their major. |
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| The following courses are required: |
| MKT 345 |
MKT 348 |
MKT 445 |
MKT 448 |
| Choose one course from the following: |
| FIN 343 |
FIN 345 |
FIN 420 |
MGT 345 |
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| Real Estate students are advised to enroll in the MKT 494 Directed study course as their business elective. |
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