|
COMMUNICATION (CA) |
| |
| CA 100 |
Introduction
to Communication |
3 cr |
|
| Course
examines various approaches people take to communicating.
Focuses on developing an awareness of how and
why we communicate and why we do not always communicate
effectively. Includes consideration of variables
related to interpersonal, group, public, and mass-communication
contexts. Fee. |
| |
| CA 101 |
Introduction
to Communication Media |
3 cr |
|
| Course
examines the functioning of communication media
in contemporary society, including the political,
economic, and social environment. The structure
and functions of newspaper, magazine, film, radio,
television and public relations industries are
examined. The impact of the media on individuals
and institutions is explored. Fee. |
| |
| CA 110 |
Public
Speaking |
3 cr |
|
| A
beginning study of the principles of speech communication
as they relate to speaker- audience communication.
The student is provided an opportunity to develop the art of audience and subject analysis, research,
critical thinking, organization, language, and
delivery of speeches. This course includes a video-component.
Fee. Core Course. |
| |
| CA 200 |
Survey
of Communication Theory |
3 cr |
|
| Introductory
survey of theoretical orientations in the field
of human communication. Focuses on alternative
explanations regarding elements of the communication
process, models of communication, the communication
act, and the communication relationship. Prerequisites:
EH 101, EH 102. Fee. |
| |
| CA 210 |
Argumentation |
3 cr |
|
| Examines
the role of argumentation in a democratic society
and aims to develop critical thinking and reasoned
advocacy. Course makes functional a knowledge
of tests of evidence and the modes of logical
reasoning. Students participate in various forms
of argumentation and debating. Fee. |
| |
| CA 211 |
Interpersonal
Communication |
3 cr |
|
| A
study of communication behavior in the interpersonal
setting. Focuses on development of knowledge,
trust, understanding, supportiveness, etc., in
a relationship, and their collective impact on
the communication exchange. Fee. |
| |
| CA 220 |
Introduction to Writing and Reporting for the |
3 cr |
| |
Media (W) |
|
|
| Intensive
study of writing for various media and audiences.
Specific attention is given to improvement of
writing skills, including grammar, punctuation,
spelling, word use, sentence composition, Associated
Press style, and organization of material, as
well as the different formats for the different
media. Media styles studied include print, broadcast,
and online journalism and public relations, which
also includes study of evaluating, documenting,
and prioritizing facts in the writing of news
stories and media releases for public relations.
Attention to advertising copy writing and other
styles also is included. Prerequisites: EH 101,
EH 102; 30 wpm typing ability. Computer Fee. |
| |
| CA 221 |
Advertising Principles |
3 cr |
|
| Introductory
survey of the principles of modern advertising.
Prerequisites: EH 101, EH 102, CA 101. Fee. |
| |
| CA 222 |
Rhetoric, Culture, and Society |
3 cr |
| Course examines rhetoric, or the art of persuasion, as it relates to popular culture. Students will apply rhetorical theory to such topics as music, film and advertising. |
| |
|
|
| CA 230 |
Communication
in Organizations |
3 cr |
|
| Application
of communication principles and techniques to
those aspects of one’s life in an organization
that have been shown to be the most difficult
and troublesome parts of the communication milieu
in the world of work. Includes interviewing, conference
participation, leadership decisions, conflict
management, and organizational change as communication
phenomena. Fee. |
| |
| CA 240 |
Digital Cinema Production |
3 cr |
| This course will teach the basics of directing, composition, lighting, audio and editing in the digital realm. Techniques of working with actors and the technical and aesthetic considerations of moving-picture photography, audio design and storytelling through editing will be covered by lecture, example, and practical exercise. Technology Fee. |
| |
| CA 241 |
Introduction
to Television Studio Production |
3 cr |
|
| Theory
and practice of television production. Concentrates
on exploring the uses of television in varied
contexts, including corporate, community, and
broadcasting applications. Fee. |
| |
| CA 244 |
Introduction
to Radio Production |
3 cr |
|
| Introduction
to the theory and techniques of radio production.
Emphasis on the effective use of words, music,
and sound. Students create and critique radio
dramas, public affairs and documentary programming,
commercials, promotional and public service announcements,
and music programs. Fee. |
| |
| CA 250 |
Radio
& Television Performance |
3 cr |
|
| Course
focuses on the unique aspects of radio and television
as communicating media. Different styles of delivery
for various media projects will be studied--broadcast
news, advertising, and entertainment. Course also
focuses on restraints and requirements of the
individual medium on the practice of broadcast
delivery. Prerequisite: CA 110. Fee. |
| |
| CA 260 |
Digital Writing & Production |
3 cr |
|
| This course considers the nature of the digital environment as it relates to communication. Topics include writing in the online environment, effective use of images and multimedia, and basic web design. Computer Fee. |
| |
| CA 271 |
Visual and Message Communication |
3 cr |
| An introduction to visual principles as the basis of graphic design communication and elements and issues of visual language. The focus is on the formal elements of visual communication theories including basic design principles, composition, color, texture, and shape in the form of applied visual problem-solving exercises. Students are introduced to Adobe Photoshop and InDesign. Computer Fee. |
| |
| CA 275 |
Small
Group Discussion |
3 cr |
|
| Theory
and practice in leading and participating in group
discussions. Special focus on group problem solving
and the management of conflict in group meetings.
This course includes a video-component. Fee. |
| |
| CA 281 |
Editing
and Layout |
3 cr |
|
| Principles
and practices of selection and preparation of
written and pictorial materials for newspapers,
magazines, and related media. Layout and design,
production planning, and related topics. Prerequisite:
CA 220. Computer Fee. |
| |
| CA 286 |
Principles
of Public Relations |
3 cr |
|
| An
overview of the principles and techniques of public
relations. Concentrates on the role of public
relations in our society, the audience for public
relations, and the mass media as public-relations
vehicles. Prerequisites: CA 101 or permission of instructor; EH 101, EH 102. Fee. |
| |
| CA 288 |
History of the Mass Media |
3 cr |
| The role of journalism in American society from the Revolution to the present. This course is also listed as HY 288. Fee. |
| |
|
|
| CA 290 |
Special
Topics |
3 cr |
|
| A
variable-topics course treating communication
concepts and topics relevant to the disciplines.
May be repeated once when course content changes.
Fee. |
| |
| CA 300 |
Foundations
of Communication Research (C) |
3 cr |
|
| Introduction
to research foundations in the field of communication.
Includes historical, critical, descriptive, and
experimental methods. Prerequisite: CA 200. Computer Fee. |
| |
|
|
| Basic
theories and techniques of persuasion and their
application to typical communication situations
and problems in today’s society. Fee. |
| |
| CA 315 |
Gender
and Communication |
3 cr |
|
| Survey
of research and theory concerning the differences
in communication between men and women and the
effects and functions of communication between
men and women. Fee. |
| |
| CA 320 |
Broadcast
Scriptwriting |
3 cr |
|
| Study
and practice in the techniques of writing scripts
for radio and television. Special scripting projects.
Fee. |
| |
| CA 321 |
Advertising
Media Planning |
3 cr |
|
| Selecting
and using media to fulfill marketing objectives
and strategies. Prerequisites: CA 221, CA 300.
Fee. |
| |
| CA 322 |
Creative Strategy (W) |
3 cr |
|
| Preparation
of advertising materials for print and non-print
media; application of basic advertising research
and media planning strategies to message development.
Prerequisites: EH 102, CA 221 and CA 310. Fee. |
| |
| CA 325 |
Applied
Communication Workshop |
3 cr |
|
| A
workshop stressing practical applications of the
principles and theories of communication disciplines
to those settings and problems in the world of
work that are of special interest to the students
enrolled. Prerequisite: Permission of instructor.
Fee. |
| |
| CA 330 |
Intercultural Communication in the
Global Organization (W) |
3 cr |
| CA 330 is the study of the theory and practice of intercultural communication. This course's goal is to focus on global dialogues within critical organizational incidents. This course has three objectives: to explain the culture-based situational conflict model; to integrate theory and practice in the discussion of organizational conflict; and to provide an excellent opportunity for writing within the organizational communication content area. Fee. |
| |
|
|
| CA 340 |
Video Field Production |
3 cr |
|
| The
focus of this course is on production techniques,
processes, and skills. Analysis of television
production as a communication process, program
formats, advanced production equipment and facilities,
production unit management, and the role of the
director. Fee. |
| |
| CA 341 |
Film Intermediate Television Studio Production |
3 cr |
|
| This course will give students practical grounding in the concepts and technology associated with the production of studio-based news and information programs. Technology Fee. |
| |
| CA 350 |
Broadcast
News |
3 cr |
|
| Course
includes both writing for the broadcast media
and exploring broadcast news operations. Assignments
include writing broadcast news stories and evaluating
broadcast news operations. Lectures cover the
characteristics of broadcast news, news styles,
news policy, and ethics and responsibility in
broadcast news. Prerequisite: CA 220. Fee. |
| |
| CA 352 |
Media
Literacy in the Information Age |
3 cr |
|
| Study
of how to be a good consumer of mass media messages.
Topics include how media messages are affected
by media production techniques, media technology,
professional values, and the media’s political-economic
structure. Prerequisite: CA 101. Fee. |
| |
| CA 356 |
Digital Cinema Management |
3 cr |
|
| A survey of the legal, budgeting, revenue stream and distribution issues associated with film and television production. Topics include preproduction and production management, script breakdown, scheduling, and above and below the line talent. Computer Fee. |
| |
| CA 357 |
Basic Film Production |
3 cr |
| This course will teach the basics of planning, scripting, shooting and editing short films in the 16mm format. Technology Fee. |
| |
| CA 358 |
Digital Compositing and Graphics Animation |
3 cr |
| This course will introduce the basics of digital special-effects, two-dimensional computer animation and two-and three-dimensional video graphics. Technology Fee. |
| |
| CA 360 |
Communication
and the Internet (C) |
3 cr |
|
| Intensive
study and application of rhetorical and communication
theories to understanding problems that arise
as the Internet and the World Wide Web begin to
render fixed-media-based communication obsolete.
Implications for advertising, journalism, organizational
record keeping and management, interpersonal communication,
training, entertainment, etc. Computer fee. |
| |
| CA 366 |
Visual
Information for Electronic |
3 cr |
| |
Communication Media |
|
|
| Rhetorical
issues in the design of Internet and World Wide
Web materials. Focus on how motion, color, and
other visual elements compete for audience attention;
how rhetorical theory, learning theory, and communication
theory inform the myriad decisions involved in
visual presentation. This course will address
these rhetorical issues from the creator’s
and user’s viewpoint. Computer Fee. |
| |
| CA 370 |
Intermediate
Reporting and Writing (W) |
3 cr |
|
| This is a practicum course that will teach the practical skills needed for public affairs reporting and newswriting. Among other assignments, students will write assigned news articles for the USA student newspaper, The Vanguard. Course requirements might include covering public meetings held in the evening hours. Prerequisite: CA 220. Fee. |
| |
| CA 371 |
Branding & Visual Messages |
3 cr |
| The focus of this course examines the understanding of how to build, measure and manage a brand from visual conception. Emphasis is on the visual aspects of brand management from the creative power of visual branding through research and visual strategy development and theories. Advanced areas of digital and/or print media are used in creative development and execution of persuasive and effective messages. Computer Fee. |
| |
| CA 381 |
Issues in Publication Design |
3 cr |
|
| Study of layout, editing and design for newspapers, magazines, brochures, pamphlets, and other print media outlets. Recommended: CA 281. Computer Fee. |
| |
| CA 382 |
Photojournalism |
3 cr |
|
| The
study of basic photography and the principles
of still photography journalism, with particular
emphasis on camera use, photo processing, visual
aesthetics, and journalistic story-telling. Computer Fee. |
| |
| CA 383 |
Digital Photography |
3 cr |
| Through this course students will develop a general understanding of the ability of photographic images to communicate concepts, ideas and emotion throug creative photography. It will be a hands-on course, in which students will use digital cameras to product photographs that achieve the desired message. Computer Fee. |
| |
| CA 384 |
Account Management |
3 cr |
| This course examines the account management function in an advertising agency and the role of the account executive in supervising a brand communication. Students will develop an understanding of the account manager's role by focusing on the inter-relationships between the account manage, creative, media planners, and other agency specialists. They will develop an understanding of what constitutes a healthy agency-client relationship, how to achieve it, and how tomanage it as well as understanding the personal and professional traits that define success in account service. Computer Fee. |
| |
| CA 385 |
Magazine Writing and Editing |
3 cr |
| CA 385 is designed to give students a broad overview of the magazine industry and its current trends, while also teaching them the skills needed to become successful magazine writers. Prerequisite: CA 220. Computer Fee. |
| |
|
|
| CA 386 |
Public
Relations Communication Methods (W) |
3 cr |
|
| Study
of audio, visual, and written tools and techniques
with emphasis on public relations writing and
editing. Prerequisites: CA 220 and CA 286. Computer Fee. |
| |
| CA 387 |
Advanced
News and Feature Writing |
3 cr |
|
| A
writing and reporting course focusing on advanced
skills, including alternative structures for news
stories. Emphasis is given to newspaper and magazine
feature writing. Prerequisite: CA 220. Computer Fee. |
| |
| CA 390 |
Special
Topics |
1-3 cr |
|
| An
advanced variable-topic course treating communication
concepts and topics relevant to the discipline.
May be repeated once when course content changes. Fee. |
| |
| CA 394 |
Directed
Study in Communication |
1-3 cr |
|
| Directed
individual study of literature in an area of need
and interest of the student. May be repeated for
a maximum of six hours’ credit. Prerequisites:
Approval of the instructor. Open to students with
sixteen hours in the field. Fee. |
| |
| CA 410 |
Advanced Persuasion |
3 cr |
|
| An
advanced examination of and application of persuasive
techniques in communication situations and contexts
(e.g., field, laboratory, interpersonal, small
group, nonverbal, mass communication). Fee. |
| |
| CA 411 |
Interpersonal
Conflict Management |
3 cr |
|
| Examines
the literature surrounding various interpersonal
conflict problems (such as betrayal of a social
contract) from a variety of theoretical perspectives.
Fee. |
| |
| CA 422 |
Rhetorical
Theory |
3 cr |
|
| A
broad survey of the Western rhetorical tradition designed
to give students a working knowledge of rhetoric
and its historical and contemporary influence
on communicative events and perspectives. Fee. |
| |
| CA 424 |
Rhetorical
Criticism (W) |
3 cr |
|
| This
course is designed to introduce students to the
process of rhetorical analysis. Through criticism
of communication artifacts, students learn to
identify key elements of the rhetorical process
and to develop critical thinking, writing, and
viewing skills. The course prepares students to
interpret, understand, analyze, and critique communication
in diverse contexts including speeches, advertisements,
interpersonal conversations, films, and works
of art to name a few. Prerequisites: EH 101 and
EH 102; CA 422. Fee. |
| |
| CA 425 |
Contemporary Issues in Rhetoric |
3 cr |
| Close examination of a single contemporary rhetorical phenomenon. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies for a maximum of six credits. Fee. |
| |
|
|
| CA 430 |
Advanced
Organizational Communication |
3 cr |
|
| Study
and application of organizational and communication
theory of assessment of organizational and community
needs. Critical analysis of intervention programs
and strategies. Prerequisites: CA 230, and CA 300. Junior or senior
standing. Fee. |
| |
| CA 435 |
Communication
Training and Development |
3 cr |
| |
Programs (W) |
|
|
| Review
and analysis of communication training and development
programs designed to solve communication problems
in groups and organizations. Students will develop
and present a training or development program. Prerequisites: CA 330, and CA 430. Fee. |
| |
| CA 436 |
Crisis Communication (W) |
3 cr |
| An interesting study of systemic organizational crisis. The goal of this class is to bring into focus a comprehensive discussion of crisis as an organizationally based phenomenon with profound effects on individuals, communities, and our society as a whole. The course focuses on the communicative dimensions of crisis: how risk is discussed, how meaning is constructed, how explanations are offered, how blame is apportioned, and how crisis functions as a force for change. Capstone course for the Organizational Communication Concentration. Fee. |
| |
| CA 440 |
Advanced
Video Field Production |
3 cr |
|
| Theory
and practice of television production. Concentrates
on exploring and understanding the concepts and
technology involved in advanced video production
for a variety of applications including commercial,
corporate and community outlets. Fee. |
| |
| CA 441 |
Advanced
TV Studio Production |
3 cr |
|
| Advanced
theory and practice of television production.
Concentrates on exploring the advanced uses of
television in varied contexts, including corporate,
community, and broadcasting applications. Prerequisite:
CA 241. Fee. |
| |
| CA 443 |
Film History |
3 cr |
| An examinaton of the development of motion pictures from 1893 to the present. Films representing major periods, movements, and styles will be examined. Fee |
| |
| CA 444 |
Film & Television Aesthetics |
3 cr |
| A study of the formation and evolution of film and television genres. Selected genres will be studied in terms of their structure and cultural history. Fee |
| |
| CA 445 |
Ethics
and Social Responsibility in |
3 cr |
| |
Communication
(W) |
|
|
| Study
of social responsibility and ethics in communication.
Acquaints student with ethical standards and expectations
society has for communicators. Capstone Course. Fee. |
| |
| CA 449 |
Mass Media & Social Effects |
3 cr |
| Examination of the interaction between mass communication and American society. Current research literature in the field will be analyzed and methods of improving the system will be discussed. Fee. |
| |
| CA 450 |
Advanced
Broadcast News |
3 cr |
|
| This
is an advanced course in broadcast news reporting
and production. Students will have hands-on practice
in a newsroom situation. Prerequisite: CA
350. Corequisite: CA 451. Computer Fee. |
| |
| CA 451 |
Producing the News |
3 cr |
| This course gives students experience in producing newscasts for the media. Students will learn the techniques for assembling, timing, writing, and executing complete newscasts. Prerequisite: CA 350. Computer Fee. |
| |
|
|
| CA 452 |
The News Documentary |
3 cr |
| This course gives students experience in producing short documentaries for the media. Students will produce their own documentary with the intent of entering the finished product in student competitions. Prerequisite: CA 450. Computer Fee. |
| |
|
|
| CA 453 |
Political
Communication: Processes and Ethics |
3 cr |
|
| Provides
students with a broad overview of political communication
from both historical and contemporary perspectives
so students may understand how the subject has
evolved over time to become a unique field of
theoretical and research interest. Special attention
is paid to campaigns and elections, agenda-setting
research, and media power. The major focus is
on the United States. Fee. |
| |
| CA 455 |
Law of
Communication |
3 cr |
|
| Study
of the broad application of principles of law
to American communication, including study of
free speech, freedom of information, mass media
law and regulation including libel, copyright,
and right of privacy. Prerequisite: CA 200. Fee. |
| |
| CA 460 |
Communication
Technology Systems |
3 cr |
|
| An
examination of the new communication technology
systems with an emphasis on how they reconfigure
patterns of communication organizations, production,
storage, and dissemination. The role of communication
technology systems today and tomorrow, and implications
for organizational, local, national, and international
contexts will be studied. Computer Fee. |
| |
| CA 470 |
Audience Dynamics |
3 cr |
| CA 470 explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior) influence message development in public relations and advertising campaigns. Fee. |
| |
| CA 474 |
Consumer Sales Promotion |
3 cr |
| This course explores the role, function, planning and implementation of sales promotion in the brand communication process. Topics include contests, coupons, price discounts, sampling, and sweepstakes as well as the legal regulation of sales promotions. |
| |
| CA 472 |
Senior
Reporting Seminar |
3 cr |
|
| Advanced
study of news reporting and presentation techniques,
including investigative reporting. Students concentrating
in print will produce a professional quality-print
project. Prerequisite: CA 370. Computer Fee. |
| |
| CA 475 |
Communication
and Group Processes |
3 cr |
|
| The
nature of small group processes. Leadership, communication,
and decision making in small groups. Prerequisite:
Junior or senior standing. Fee. |
| |
| CA 476 |
Advertising
Campaigns I |
3 cr |
|
| Creation
of advertising campaigns for specific organizations;
integration of advertising theories, strategies
and procedures into comprehensive communication
programs. Prerequisites: CA 321, CA 322;
senior standing. Fee. |
| |
| CA 478 |
Advertising Campaigns II |
3 cr |
| This course is the second course in the advertising capstone sequence and is the execution component of the advertising plan developed in CA 476. Students will act as a full-service advertising agency by preparing, producing, and presenting an advertising campaign for a national client. The course includes attendance at the regional professional conference of the American Advertising Federation. Prerequisite: CA 476. Fee. |
| |
| CA 481 |
Editorial
and Column Writing (W) |
3 cr |
|
| An
examination of the editorial and other opinion
and persuasive communications used by the print
and electronic media. Prerequisites: CA 220, and EH 102. Computer Fee. |
| |
| CA 482 |
Multimedia Story Telling |
3 cr |
| This course will teach the basics of creating a professioinal-quality journalism story for the Web using multimedia techniques. We also explore how multimedia and interactivity are changing the communication experience for communication practitioners as well as for their audiences. Technology Fee. |
| |
| CA 484 |
Managing
Public Relations |
3 cr |
|
| Study
of the operation and objectives of corporate and
agency public relations using the case study approach.
Emphasis is given to relating the management function
of decision-making and policy formation to the
communication process. Prerequisites: CA 386, CA 300 or permission of instructor. Fee. |
| |
| CA 486 |
Public
Relations Campaigns |
3 cr |
|
| Researching,
planning, and preparing for an integrated public
relations campaign. Prerequisites: CA 300, CA 386.
Fee. |
| |
| CA 490 |
Special Topics |
1-3 cr |
| An advanced variable-topic course treating communication concepts and topics relevant to the discipline. May be repeated once when course content changes. Fee. |
| |
|
|
| CA 492 |
Seminar |
1-3 cr |
|
| An
investigation of advanced topics and concepts
of communication. Topics will rotate based upon
disciplinary relevance and student needs. May
be repeated once for credit when content varies.
Prerequisite: Senior standing. Fee. |
| |
| CA 494 |
Directed
Study in Communication |
1-3 cr |
|
| Investigation
of questions of special interest in communication.
May be repeated to a maximum of six semester hours,
provided no repetition of subject matter occurs.
Students are required to file a description of
their goals and objectives for their study. This
description is to be specific so that it can serve
in place of a syllabus for this course. Prerequisite:
Consent of the instructor. Fee. |
| |
| CA 496 |
Professional
Studies: Internship |
1-3 cr |
|
| On-the-job
experience in a selected communication area related
to potential career selection. Supervision by
communication advisor and off-campus agency required.
The Internship Program may be repeated for up
to six credits. This course may also be taken
through the Cooperative Education Program. Prerequisite:
Prior approval of internship coordinator or department
chair. Fee. |
| |
| CA 499 |
Senior Honors Project |
3-6 cr |
| Under the advice and guidance of a faculty mentor, honors students will identify and carry out a research project, relevant to the field of communication study that will lead to a formal presentation at the annual Honors Student Colloquium. The senior project will be judged and graded by three faculty, chaired by the honors mentor. This course is required for Honors recognition and may be repeated for up to 6 credit hours. |
| |
| CA 500 |
Foundations
of Graduate Study in Communication |
1 cr |
|
| This one-hour course provides an introduction to graduate study in the University of South Alabama communication department. Upon course completion, students should be able to: identify department faculty members and their areas of research; understand the program degree requirements and prepare a course map for individual programs; identify personal graduate school schools and research interests; understand how the Institutional Review Board operates and why it is an essential component of graduate research. Fee. |
| |
| CA 501 |
Communication
Research Methods I |
3 cr |
|
| An
investigation of research used in the study of
communication; overview and introduction to qualitative
and quantitative methodologies used in basic and
applied communication research settings; in depth
study of a variety of qualitative methodologies;
study of the use and practical applications of
triangulation research methods; study of the management
and purchase of research services. Prerequisites:
Graduate standing and CA 500. CA 500 may be taken
concurrently. Fee. |
| |
| CA 502 |
Communication
Theory |
3 cr |
|
| A
survey of the theoretical perspectives that guide
the study of human communication. Competing and
complementary epistemological frameworks will
be compared. Prerequisites: Graduate standing
and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 503 |
Communication
Research Methods II |
3 cr |
|
| An
advanced investigation of research methodologies
used in the study of communication with in-depth
study of a variety of quantitative methodologies
used in basic and applied communication research
settings; study of statistical applications; practical
interpretations of computer-assisted data analysis.
Prerequisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee. |
| |
| CA 510 |
Advanced
Argumentation and Persuasion |
3 cr |
|
| Advanced
analysis and development of persuasive messages
and argumentative strategies. Ethical responsibilities
of the message sender will also be addressed.
Prerequisites: Graduate standing, consent of advisor
and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 511 |
Theoretical
Foundations in Interpersonal |
3 cr |
| |
Communication |
|
|
| Review
of the interpersonal communication research literature
with respect to the process of mutual adaptation
and negotiation. The social and psychological
processes constraining and organizing interpersonal
communication will be studied. Topics include
verbal and nonverbal codes, message production
and interpretation, conversation management, relationship
definition, and interpersonal communication competence.
Prerequisites: Graduate standing, consent of advisor
and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 522 |
Rhetorical Theory |
3 cr |
| A broad survey of the Western rhetorical tradition designed to give students a working knowledge of rhetoric and its historical and contemporary influence on communicative events and perspectives. Fee. |
| |
| CA 524 |
Rhetorical Criticism |
3 cr |
| This course is designed to introduce students to the process of rhetorical analysis. Through criticism of communication artifacts, students learn to identify key elements of the rhetorical process and to develop critical thinking, writing, and viewing skills. This course prepares students to interpret, understand, analyze, and critique communication in diverse contexts including speeches, advertisements, interpersonal conversations, films, and works of art to name a few. Fee. |
| |
| CA 525 |
Issues in Rhetoric |
3 cr |
| Close examination of a single contemporary rhetorical phenomenon. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies for a maximum of six credits. Fee. |
| |
| CA 530 |
Analysis
of Communication in Organizations |
3 cr |
|
| Analysis
of interpersonal, dyadic, group, and organization-wide
communication events that occur in organizational
settings. Attention will be directed to the network
of messages that occur in organizations and the
organizational change that occurs when a message
system is disrupted or changed. Organizational
communication research methodologies will be introduced.
Prerequisites: Graduate standing, consent of advisor
and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 535 |
Communication Training and
Development Programs |
3 cr |
| Review and analysis of communication training and development programs designed to solve communication problems in groups and organizations. Students will develop and present a training or development program. Fee. |
| |
| CA 540 |
Advanced Video Field Production |
3 cr |
| Theory and practice of television production. Concentrates on exploring and understanding the concepts and technology involved in advanced video production for a variety of applications including commercial, corporate and community outlets. Fee. |
| |
| CA 541 |
Advanced Television Studio Production |
3 cr |
| Advanced theory and practice of television production. Concentrates on exploring the advanced uses of television in varied contexts, including corporate, community, and broadcasting applications. Fee. |
| |
| CA 542 |
Moving
Image Structure and Process |
3 cr |
|
| An
analysis of moving-image form and process for
decision makers who supervise, produce, and/or
evaluate electronic and/or film media for organizations.
Theories of narrative and of moving-image
syntax provide principles for structuring media
content and managing the production process. Computer Fee. |
| |
| CA 545 |
Ethics and Responsibility in Corporate and |
3 cr |
| |
Public Communication |
|
|
| Advanced
analysis and interaction between organizations
and the social institutions of American society.
Study of the literature and communication ethics
and social responsibility. Prerequisites: Graduate
standing, consent of advisor and CA 500. CA 500
may be taken concurrently. Fee. |
| |
| CA 549 |
Mass Media
and Social Effects |
3 cr |
|
| A
study of the role of corporate and public communication
in the American social structure, including mass
media extensions and impact upon institutions.
Consideration of historical, legal, social, and
economic issues. Prerequisites: Graduate standing,
consent of advisor and CA 500. CA 500 may be taken
concurrently. Fee. |
| |
| CA 555 |
Corporate
and Public Communication Law |
3 cr |
|
| A
survey of the law as it deals with public communication.
The course provides a working knowledge of First
Amendment theory, copyright, trademark, advertising,
contracts, access and administrative laws as they
relate to the public relations environment. Prerequisites:
Graduate standing, consent of advisor and CA 500.
CA 500 may be taken concurrently. Fee. |
| |
| CA 560 |
Communication Technology Systems |
3 cr |
| An examination of the new communication technology systems with an emphasis on how they reconfigure patterns of communication organizations, production, storage, and dissemination. The role of communication technology systems today and tomorrow, and implications for organizational, local, national, and international contexts will be studied. Computer Fee. |
| |
| CA 561 |
Teaching and Professionalism |
3 cr |
| This course will explore the practice of teaching and learning. In this course, the primary goal is to help students to make the transition from student to future colleague. Thus there will also be a heavy emphasis on professionalization in the communication studies discipline. |
| |
|
|
| CA 570 |
Audience Dynamics |
3 cr |
| CA 570 explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior), influence message development in public relations and advertising campaigns. Fee. |
| |
|
|
| CA 572 |
Graduate Reporting Seminar |
3 cr |
| Advanced study of news reporting and presentation techniques, including investigative reporting. Students concentrating in print will produce a professional quality-print project. Computer Fee. |
| |
| CA 575 |
Investigation
of Group Communication |
3 cr |
|
| An
in-depth analysis of study of group communication
theories. Topics to be covered include: decision
making, conflict, conformity, leadership, and
observation methods. Prerequisites: Graduate standing,
consent of advisor and CA 500. CA 500 may be taken
concurrently. Fee. |
| |
| CA 576 |
U.S. Advertising |
3 cr |
| An in-depth study of the field of advertising focusing specifically on the cultural history of American advertising, as well as the contemporary issues, problems and challenges facing the advertising industry. |
| |
|
|
| CA 581 |
Editorial and Column Writing |
3 cr |
| An examination of editorial and other opinion and persuasive communication used by the print and electronic media. Computer Fee. |
| |
| CA 585 |
Public
Relations Crisis Management |
3 cr |
|
| A
comprehensive analysis of public relations as
a management function. Examination of the public
relations function within organizations, their
problems, and procedures. An in-depth look at
relevant social science theories that explain
common public relations problems. Study of these
theories to understand the effects of different
public relations techniques. Prerequisites: Graduate
standing, consent of advisor and CA 500. CA 500
may be taken concurrently. Fee. |
| |
| CA 586 |
Public Relations Campaigns |
3 cr |
| Researching, planning, and preparing for an integrated public relations campaign. Fee. |
| |
| CA 590 |
Special
Topics in Communication |
1-3 cr |
|
| A
detailed examination of selected topics in communication
theory. Topic announced prior to registration.
May be repeated once when course content changes. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 592 |
Seminar
in Communication Theory |
1-3 cr |
|
| Departmental
seminar investigating a selected field of communication
theory through in-depth evaluation of its accompanying
body of literature. Topic announced prior to registration.
Course may be repeated once when subject matter
varies. Prerequisites: Graduate standing, consent
of advisor and CA 500. CA 500 may be taken concurrently.
Fee. |
| |
| CA 594 |
Directed
Study in Communication |
1-3 cr |
|
| Independent
research in field, laboratory, or library under
the direction of a member of the graduate faculty.
Prerequisites: Graduate standing, consent of advisor and instructor. |
| |
| CA 595 |
Project
in Communication |
3 cr |
|
| Work
on a significant communication problem within
the student’s area of specialization. Project
will involve analysis of the problem, development
of significant communication theory applications,
and administration of the solution suggested by
the analysis. Project will be designed in consultation
with the major advisor and approved by the student’s
advising committee. A maximum of three hours of CA 595 may be applied to the student's degree. |
| |
|
|
| A thesis involves original research of a communication-related issue. Any methodology recognized as legitimate in the communication academic field can be used and should be appropriate for the research question(s) asked. A thesis includes statement of research questions or hypotheses, an introduction, a literature review, a methodology section, a results section, a discussion section, and a conclusion. This may vary to some extent when using a qualitative methodology. The student must prepare a thesis proposal and have it accepted by his or her committee and the graduate coordinator of the College of Arts and Sciences. The thesis must be orally defended in front of the student's committee and achieve approval from the committee members, the graduate coordinator of the College of Arts and Sciences, and the dean of the Graduate School. A maximum of three hours of CA 599 may be applied to the student's degree. |
| |
|
|
|
|
|
|
| |
