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USA Undergraduate/Graduate Bulletin 2014-2015

 

COMMUNICATION (CA)
 
CA 100 Introduction to Communication 3 cr
Course examines various approaches people take to communicating. Focuses on developing an awareness of how and why we communicate and why we do not always communicate effectively. Includes consideration of variables related to interpersonal, group, public, and mass-communication contexts. Fee.
 
CA 101 Introduction to Communication Media 3 cr
Course examines the functioning of communication media in contemporary society, including the political, economic, and social environment. The structure and functions of newspaper, magazine, film, radio, television and public relations industries are examined. The impact of the media on individuals and institutions is explored. Fee.
 
CA 110 Public Speaking 3 cr
A beginning study of the principles of speech communication as they relate to speaker- audience communication. The student is provided an opportunity to develop the art of audience and subject analysis, research, critical thinking, organization, language, and delivery of speeches. This course includes a video-component. Fee. Core Course.
 
CA 200 Survey of Communication Theory 3 cr
Introductory survey of theoretical orientations in the field of human communication. Focuses on alternative explanations regarding elements of the communication process, models of communication, the communication act, and the communication relationship. Pre-requisites: EH 101, EH 102. Fee.
 
CA 210 Argumentation 3 cr
Examines the role of argumentation in a democratic society and aims to develop critical thinking and reasoned advocacy. Course makes functional a knowledge of tests of evidence and the modes of logical reasoning. Students participate in various forms of argumentation and debating. Fee.
 
CA 211 Interpersonal Communication 3 cr
A study of communication behavior in the interpersonal setting. Focuses on development of knowledge, trust, understanding, supportiveness, etc., in a relationship, and their collective impact on the communication exchange. Fee.
 
CA 220 Introduction to Writing and Reporting for the 3 cr
  Media (W)  
Intensive study of writing for various media and audiences. Specific attention is given to improvement of writing skills, including grammar, punctuation, spelling, word use, sentence composition, Associated Press style, and organization of material, as well as the different formats for the different media. Media styles studied include print, broadcast, and online journalism and public relations, which also includes study of evaluating, documenting, and prioritizing facts in the writing of news stories and media releases for public relations. Attention to advertising copy writing and other styles also is included. Pre-requisites: EH 101, EH 102; 30 wpm typing ability. Computer Fee.
 
CA 221 Advertising Principles 3 cr
Students learn the principles and techniques of advertising. The course focuses on how advertising blends with public relations and marketing tactics to create strategic brand communication messages and to maximize consumer engagement and return on investment (ROI). Pre-requisites: EH 101, EH 102 and CA 101. Fee.
 
CA 222 Rhetoric, Culture, and Society 3 cr
Course examines rhetoric, or the art of persuasion, as it relates to popular culture. Students will apply rhetorical theory to such topics as music, film and advertising.
     
CA 230 Communication in Organizations 3 cr
Application of communication principles and techniques to those aspects of one’s life in an organization that have been shown to be the most difficult and troublesome parts of the communication milieu in the world of work. Includes interviewing, conference participation, leadership decisions, conflict management, and organizational change as communication phenomena. Fee.
 
CA 240 Digital Cinema Production 3 cr
This course will teach the basics of directing, composition, lighting, audio and editing in the digital realm. Techniques of working with actors and the technical and aesthetic considerations of moving-picture photography, audio design and storytelling through editing will be covered by lecture, example, and practical exercise. Technology Fee.
 
CA 241 Introduction to Television Studio Production 3 cr
Theory and practice of television production. Concentrates on exploring the uses of television in varied contexts, including corporate, community, and broadcasting applications. Fee.
 
CA 244 Introduction to Radio Production 3 cr
Introduction to the theory and techniques of radio production. Emphasis on the effective use of words, music, and sound. Students create and critique radio dramas, public affairs and documentary programming, commercials, promotional and public service announcements, and music programs. Fee.
 
CA 250 Radio & Television Performance 3 cr
Course focuses on the unique aspects of radio and television as communicating media. Different styles of delivery for various media projects will be studied--broadcast news, advertising, and entertainment. Course also focuses on restraints and requirements of the individual medium on the practice of broadcast delivery. Pre-requisite: CA 110. Fee.
 
CA 260 Digital Writing & Production 3 cr
This course considers the nature of the digital environment as it relates to communication. Topics include writing in the online environment, effective use of images and multimedia, and basic web design. Computer Fee.
 
CA 270 Sports Journalism 3 cr
This is a traditional lecture and writing course that will provide students with an overview of sports journalism and hone writing, reporting and editing skills. Students will learn how to write a game story, advance/follow-up story, sports column and feature story during the semester. As in the journalism industry, students will adhere to strict deadlines. Computer Fee.
 
CA 271 Visual and Message Communication 3 cr
An introduction to visual principles as the basis of graphic design communication and elements and issues of visual language. The focus is on the formal elements of visual communication theories including basic design principles, composition, color, texture, and shape in the form of applied visual problem-solving exercises. Students are introduced to Adobe Photoshop and InDesign. Computer Fee.
 
CA 275 Small Group Discussion 3 cr
Theory and practice in leading and participating in group discussions. Special focus on group problem solving and the management of conflict in group meetings. This course includes a video-component. Fee.
 
CA 281 Editing and Layout 3 cr
Principles and practices of selection and preparation of written and pictorial materials for newspapers, magazines, and related media. Layout and design, production planning, and related topics. Pre-requisite: CA 220. Computer Fee.
 
CA 284 Japanese History in Film and Literature 3 cr
This course will introduce students to major themes in recent Japanese history, including samurai culture and other issues pertaining to social class, Westernization, the postwar family, sixties radicalism, and recent popular culture. Student will explore these themes through Japanese film and literature, and thus become familiar with major directors, including Akira Kurosawa, Yasujiro Ozo, and Juzo Itami, and novelists such as Junichiro Tanizaki and Yukio Mishima.
 
CA 286 Principles of Public Relations 3 cr
An overview of the principles and techniques of public relations. Concentrates on the role of public relations in our society, the audience for public relations, and the mass media as public-relations vehicles. Pre-requisites: CA 101 or permission of instructor; EH 101, EH 102. Fee.
 
CA 288 History of the Mass Media 3 cr
The role of journalism in American society from the Revolution to the present. This course is also listed as HY 288. Fee.
     
CA 290 Special Topics 3 cr
A variable-topics course treating communication concepts and topics relevant to the disciplines. May be repeated once when course content changes. Fee.
 
CA 300 Foundations of Communication Research (C) 3 cr
Introduction to research foundations in the field of communication. Includes historical, critical, descriptive, and experimental methods. Pre-requisite: CA 200. Computer Fee.
 
CA 310 Persuasion 3 cr
Basic theories and techniques of persuasion and their application to typical communication situations and problems in today’s society. Fee.
 
CA 315 Gender and Communication 3 cr
Survey of research and theory concerning the differences in communication between men and women and the effects and functions of communication between men and women. Fee.
 
CA 320 Broadcast Scriptwriting 3 cr
Study and practice in the techniques of writing scripts for radio and television. Special scripting projects. Fee.
 
CA 321 Advertising Media Planning 3 cr
Students develop an understanding of planning traditional, nontraditional and digital media as part of an integrated brand communication strategy. The course concentrates specifically on how media work together strategically to shape consumers' brand experiences across media platforms. Pre-requisites: CA 221 and CA 300. Fee.
 
CA 322 Creative Strategy 3 cr
Students develop an understanding of how verbal and visual ideas effectively position brands in the mind of the consumer through the implementation of creative strategies. The course concentrates on writing effective copy for traditional, nontraditional and digital media as part of a strategic brand communication campaign. Pre-requisites: EH 102, CA 221 and CA 310. Fee.
 
CA 325 Applied Communication Workshop 3 cr
A workshop stressing practical applications of the principles and theories of communication disciplines to those settings and problems in the world of work that are of special interest to the students enrolled. Pre-requisite: Permission of instructor. Fee.
 
CA 330 Intercultural Communication in the
Global Organization (W)
3 cr
CA 330 is the study of the theory and practice of intercultural communication. This course's goal is to focus on global dialogues within critical organizational incidents. This course has three objectives: to explain the culture-based situational conflict model; to integrate theory and practice in the discussion of organizational conflict; and to provide an excellent opportunity for writing within the organizational communication content area. Fee.
     
CA 340 Video Field Production 3 cr
The focus of this course is on production techniques, processes, and skills. Analysis of television production as a communication process, program formats, advanced production equipment and facilities, production unit management, and the role of the director. Fee.
 
CA 341 Intermediate TV Studio Production 3 cr
This course will give students practical grounding in the concepts and technology associated with production of studio-based news and information programs. Fee.
 
CA 343 Film History 3 cr
An examination of the development of motion pictures from 1893 to the present. Films representing major periods, movements, and styles will be examined. Fee
     
CA 344 Film & Television Genres 3 cr
A study of the formation and evolution of film and television genres. Selected genres will be studied in terms of their structure and cultural history. Fee
     
CA 350 Broadcast News 3 cr
Course includes both writing for the broadcast media and exploring broadcast news operations. Assignments include writing broadcast news stories and evaluating broadcast news operations. Lectures cover the characteristics of broadcast news, news styles, news policy, and ethics and responsibility in broadcast news. Pre-requisite: CA 220. Fee.
 
CA 352 Media Literacy in the Information Age 3 cr
Study of how to be a good consumer of mass media messages. Topics include how media messages are affected by media production techniques, media technology, professional values, and the media’s political-economic structure. Pre-requisite: CA 101. Fee.
 
CA 356 Digital Cinema Management 3 cr
A survey of the legal, budgeting, revenue stream and distribution issues associated with film and television production. Topics include preproduction and production management, script breakdown, scheduling, and above and below the line talent. Computer Fee.
 
CA 357 Basic Film Production 3 cr
This course will teach the basics of planning, scripting, shooting and editing short films in the 16mm format. Technology Fee.
 
CA 358 Digital Compositing and Graphics Animation 3 cr
This course will introduce the basics of digital special-effects, two-dimensional computer animation and two-and three-dimensional video graphics. Technology Fee.
 
CA 360 Communication and the Internet (C) 3 cr
Intensive study and application of rhetorical and communication theories to understanding problems that arise as the Internet and the World Wide Web begin to render fixed-media-based communication obsolete. Implications for advertising, journalism, organizational record keeping and management, interpersonal communication, training, entertainment, etc. Computer fee.
 
CA 366 Visual Information for Electronic 3 cr
  Communication Media  
Rhetorical issues in the design of Internet and World Wide Web materials. Focus on how motion, color, and other visual elements compete for audience attention; how rhetorical theory, learning theory, and communication theory inform the myriad decisions involved in visual presentation. This course will address these rhetorical issues from the creator’s and user’s viewpoint. Computer Fee.
 
CA 370 Intermediate Reporting and Writing (W) 3 cr
This is a practicum course that will teach the practical skills needed for public affairs reporting and newswriting. Among other assignments, students will write assigned news articles for the USA student newspaper, The Vanguard. Course requirements might include covering public meetings held in the evening hours. Pre-requisite: CA 220. Fee.
 
CA 371 Branding & Visual Messages 3 cr
The focus of this course examines the understanding of how to build, measure and manage a brand from visual conception. Emphasis is on the visual aspects of brand management from the creative power of visual branding through research and visual strategy development and theories. Advanced areas of digital and/or print media are used in creative development and execution of persuasive and effective messages. Computer Fee.
 
CA 381 Strategic Publication Design 3 cr
Strategic publications are created to communicate with target audiences as part of a strategic plan. Introduction to the principles of planning, designing, and producing publications for print and web design are focused on along with the principles of traditional and digital design, composition, computerized layout, typography and graphics. Pre-requisite: CA 101 and 220. Recommended: 221, 281, or 286. Computer Fee.
 
CA 382 Photojournalism 3 cr
The study of basic photography and the principles of still photography journalism, with particular emphasis on camera use, photo processing, visual aesthetics, and journalistic story-telling. Computer Fee.
 
CA 383 Digital Photography 3 cr
Through this course students will develop a general understanding of the ability of photographic images to communicate concepts, ideas and emotion through creative photography. It will be a hands-on course, in which students will use digital cameras to product photographs that achieve the desired message. Computer Fee.
 
CA 384 Account Management 3 cr
Students learn the account service function in an advertising agency. They develop an understanding of the account manager's role by focusing on the inter-relationships between the account manager, creative, media planners and other agency specialists. Pre-requisites: CA 221 and CA 321 or CA 322. Computer Fee.
 
CA 385 Magazine Writing and Editing 3 cr
CA 385 is designed to give students a broad overview of the magazine industry and its current trends, while also teaching them the skills needed to become successful magazine writers. Pre-requisite: CA 220. Computer Fee.
     
CA 386 Public Relations Communication Methods (W) 3 cr
The course provides a framework for the development of solidly written pieces for the public relations professional. It examines the techniques and approaches to communication tools across various media channels including traditional, nontraditional and digital media as well as strategies and tactics of public relations campaigns for internal and external audiences. Pre-requisites: CA 220 and CA 286. Computer Fee.
 
CA 387 Advanced News and Feature Writing 3 cr
A writing and reporting course focusing on advanced skills, including alternative structures for news stories. Emphasis is given to newspaper and magazine feature writing. Pre-requisite: CA 220. Computer Fee.
 
CA 390 Special Topics 1-3 cr
An advanced variable-topic course treating communication concepts and topics relevant to the discipline. May be repeated once when course content changes. Fee.
 
CA 394 Directed Study in Communication 1-3 cr
Directed individual study of literature in an area of need and interest of the student. May be repeated for a maximum of six hours’ credit. Pre-requisites: Approval of the instructor. Open to students with sixteen hours in the field. Fee.
 
CA 410 Advanced Persuasion 3 cr
An advanced examination of and application of persuasive techniques in communication situations and contexts (e.g., field, laboratory, interpersonal, small group, nonverbal, mass communication). Fee.
 
CA 411 Relational Communication 3 cr
Examines the literature surrounding various interpersonal conflict problems (such as betrayal of a social contract) from a variety of theoretical perspectives. Fee.
 
CA 422 Rhetorical Theory 3 cr
A broad survey of the Western rhetorical tradition designed to give students a working knowledge of rhetoric and its historical and contemporary influence on communicative events and perspectives. Fee.
 
CA 424 Rhetorical Criticism (W) 3 cr
This course is designed to introduce students to the process of rhetorical analysis. Through criticism of communication artifacts, students learn to identify key elements of the rhetorical process and to develop critical thinking, writing, and viewing skills. The course prepares students to interpret, understand, analyze, and critique communication in diverse contexts including speeches, advertisements, interpersonal conversations, films, and works of art to name a few. Pre-requisites: EH 101 and EH 102; CA 422. Fee.
 
CA 425 Contemporary Issues in Rhetoric 3 cr
Close examination of a single contemporary rhetorical phenomenon. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies for a maximum of six credits. Fee.
     
CA 430 Advanced Organizational Communication 3 cr
Study and application of organizational and communication theory of assessment of organizational and community needs. Critical analysis of intervention programs and strategies. Pre-requisites: CA 230, and CA 300. Junior or senior standing. Fee.
 
CA 435 Communication Training and Development 3 cr
  Programs (W)  
Review and analysis of communication training and development programs designed to solve communication problems in groups and organizations. Students will develop and present a training or development program. Pre-requisites: CA 330, and CA 430. Fee.
 
CA 436 Crisis Communication (W) 3 cr
An interesting study of systemic organizational crisis. The goal of this class is to bring into focus a comprehensive discussion of crisis as an organizationally based phenomenon with profound effects on individuals, communities, and our society as a whole. The course focuses on the communicative dimensions of crisis: how risk is discussed, how meaning is constructed, how explanations are offered, how blame is apportioned, and how crisis functions as a force for change. Capstone course for the Organizational Communication Concentration. Fee.
 
CA 440 Advanced Video Field Production 3 cr
Theory and practice of television production. Concentrates on exploring and understanding the concepts and technology involved in advanced video production for a variety of applications including commercial, corporate and community outlets. Fee.
 
CA 441 Advanced TV Studio Production 3 cr
Advanced theory and practice of television production. Concentrates on exploring the advanced uses of television in varied contexts, including corporate, community, and broadcasting applications. Pre-requisite: CA 241. Technology fee.
 
CA 445 Communication Ethics and Social Responsibility 3 cr
Study of social responsibility and ethics in communication. Acquaints student with ethical standards and expectations society has for communicators. Capstone Course. Fee.
 
CA 449 Mass Media & Social Effects 3 cr
Examination of the interaction between mass communication and American society. Current research literature in the field will be analyzed and methods of improving the system will be discussed. Fee.
 
CA 450 Advanced Broadcast News 3 cr
This is an advanced course in broadcast news reporting and production. Students will have hands-on practice in a newsroom situation. Pre-requisite: CA 350. Co-requisite: CA 451. Computer Fee.
 
CA 451 Producing the News 3 cr
This course gives students experience in producing newscasts for the media. Students will learn the techniques for assembling, timing, writing, and executing complete newscasts. Pre-requisite: CA 350. Computer Fee.
     
CA 452 The News Documentary 3 cr
This course gives students experience in producing short documentaries for the media. Students will produce their own documentary with the intent of entering the finished product in student competitions. Pre-requisite: CA 450. Computer Fee.
     
CA 453 Political Communication: Processes and Ethics 3 cr
Provides students with a broad overview of political communication from both historical and contemporary perspectives so students may understand how the subject has evolved over time to become a unique field of theoretical and research interest. Special attention is paid to campaigns and elections, agenda-setting research, and media power. The major focus is on the United States. Fee.
 
CA 455 Law of Communication 3 cr
Study of the broad application of principles of law to American communication, including study of free speech, freedom of information, mass media law and regulation including libel, copyright, and right of privacy. Pre-requisite: CA 200. Fee.
 
CA 460 Communication Technology Systems 3 cr
An examination of the new communication technology systems with an emphasis on how they reconfigure patterns of communication organizations, production, storage, and dissemination. The role of communication technology systems today and tomorrow, and implications for organizational, local, national, and international contexts will be studied. Computer Fee.
 
CA 470 Audience Dynamics 3 cr
CA 470 explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior) influence message development in public relations and advertising campaigns. Fee.
 
CA 471 Professional and Creative Portfolio Development 3 cr
This course focuses on how to conceptualize and develop a professional and create portfolio by creating a campaign spanning digital mass communication. Students examine the advertising creative industry from the perspectives of the media designer, freelancer, and entrepreneur while centering on the tools, techniques, principles, methods, strategies and practical skills needed to build an inspired portfolio. Computer Fee.
 
CA 472 Enterprise Reporting 3 cr
Advanced study of news reporting and presentation techniques, including investigative reporting. Students will produce a professional quality-print project. Pre-requisite: CA 370. Computer Fee.
     
CA 474 Consumer Sales Promotion 3 cr
This course explores the role, function, planning and implementation of sales promotion in the brand communication process. Topics include contests, coupons, price discounts, sampling, and sweepstakes as well as the legal regulation of sales promotions.
 
CA 475 Communication and Group Processes 3 cr
The nature of small group processes. Leadership, communication, and decision making in small groups. Pre-requisite: Junior or senior standing. Fee.
 
CA 476 Advertising Campaigns I 3 cr
Creation of advertising campaigns for specific organizations; integration of advertising theories, strategies and procedures into comprehensive communication programs. Pre-requisites: CA 321, CA 322; senior standing. Fee.
 
CA 478 Advertising Campaigns II 3 cr
Students develop a strategic integrated advertising campaign for a selected client. Campaign development includes the integration of research, planning and objective setting, branding, message, media and creative strategies, promotions, budgeting and evaluations. Pre-requisites: CA 476. Fee.
 
CA 481 Editorial and Column Writing (W) 3 cr
An examination of the editorial and other opinion and persuasive communications used by the print and electronic media. Pre-requisites: CA 220, and EH 102. Computer Fee.
 
CA 482 Multimedia Story Telling 3 cr
This course will teach the basics of creating a professioinal-quality journalism story for the Web using multimedia techniques. We also explore how multimedia and interactivity are changing the communication experience for communication practitioners as well as for their audiences. Technology Fee.
 
CA 484 Managing Public Relations 3 cr
Study of the operation and objectives of corporate and agency public relations using the case study approach. Emphasis is given to relating the management function of decision-making and policy formation to the communication process. Pre-requisites: CA 386, CA 300 or permission of instructor. Fee.
 
CA 486 Public Relations Campaigns 3 cr
Researching, planning, and preparing for an integrated public relations campaign. Pre-requisites: CA 300, CA 386. Fee.
 
CA 490 Special Topics 1-3 cr
An advanced variable-topic course treating communication concepts and topics relevant to the discipline. May be repeated once when course content changes. Fee.
     
CA 492 Seminar 1-3 cr
An investigation of advanced topics and concepts of communication. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies. Pre-requisite: Senior standing. Fee.
 
CA 494 Directed Study in Communication 1-3 cr
Investigation of questions of special interest in communication. May be repeated to a maximum of six semester hours, provided no repetition of subject matter occurs. Students are required to file a description of their goals and objectives for their study. This description is to be specific so that it can serve in place of a syllabus for this course. Pre-requisite: Consent of the instructor. Fee.
 
CA 496 Professional Studies: Internship 1-3 cr
On-the-job experience in a selected communication area related to potential career selection. Supervision by communication advisor and off-campus agency required. The Internship Program may be repeated for up to six credits. This course may also be taken through the Cooperative Education Program. Pre-requisite: Prior approval of internship coordinator or department chair. Fee.
 
CA 499 Senior Honors Project 3-6 cr
Under the advice and guidance of a faculty mentor, honors students will identify and carry out a research project, relevant to the field of communication study that will lead to a formal presentation at the annual Honors Student Colloquium. The senior project will be judged and graded by three faculty, chaired by the honors mentor. This course is required for Honors recognition and may be repeated for up to 6 credit hours.
 
CA 500 Foundations of Graduate Study in Communication 1 cr
This one-hour course provides an introduction to graduate study in the University of South Alabama communication department. Upon course completion, students should be able to: identify department faculty members and their areas of research; understand the program degree requirements and prepare a course map for individual programs; identify personal graduate school schools and research interests; understand how the Institutional Review Board operates and why it is an essential component of graduate research. Fee.
 
CA 501 Communication Research Methods I 3 cr
An investigation of research used in the study of communication; overview and introduction to qualitative and quantitative methodologies used in basic and applied communication research settings; in depth study of a variety of qualitative methodologies; study of the use and practical applications of triangulation research methods; study of the management and purchase of research services. Pre-requisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 502 Communication Theory 3 cr
A survey of the theoretical perspectives that guide the study of human communication. Competing and complementary epistemological frameworks will be compared. Pre-requisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 503 Communication Research Methods II 3 cr
An advanced investigation of research methodologies used in the study of communication with in-depth study of a variety of quantitative methodologies used in basic and applied communication research settings; study of statistical applications; practical interpretations of computer-assisted data analysis. Pre-requisites: Graduate standing and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 510 Advanced Argumentation and Persuasion 3 cr
Advanced analysis and development of persuasive messages and argumentative strategies. Ethical responsibilities of the message sender will also be addressed. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 511 Theoretical Foundations in Relational 3 cr
  Communication  
Review of the interpersonal communication research literature with respect to the process of mutual adaptation and negotiation. The social and psychological processes constraining and organizing interpersonal communication will be studied. Topics include verbal and nonverbal codes, message production and interpretation, conversation management, relationship definition, and interpersonal communication competence. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 522 Rhetorical Theory 3 cr
A broad survey of the Western rhetorical tradition designed to give students a working knowledge of rhetoric and its historical and contemporary influence on communicative events and perspectives. Fee.
 
CA 524 Rhetorical Criticism 3 cr
This course is designed to introduce students to the process of rhetorical analysis. Through criticism of communication artifacts, students learn to identify key elements of the rhetorical process and to develop critical thinking, writing, and viewing skills. This course prepares students to interpret, understand, analyze, and critique communication in diverse contexts including speeches, advertisements, interpersonal conversations, films, and works of art to name a few. Fee.
 
CA 525 Issues in Rhetoric 3 cr
Close examination of a single contemporary rhetorical phenomenon. Topics will rotate based upon disciplinary relevance and student needs. May be repeated once for credit when content varies for a maximum of six credits. Fee.
 
CA 530 Analysis of Communication in Organizations 3 cr
Analysis of interpersonal, dyadic, group, and organization-wide communication events that occur in organizational settings. Attention will be directed to the network of messages that occur in organizations and the organizational change that occurs when a message system is disrupted or changed. Organizational communication research methodologies will be introduced. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 535 Communication Training and
Development Programs
3 cr
Review and analysis of communication training and development programs designed to solve communication problems in groups and organizations. Students will develop and present a training or development program. Fee.
 
CA 540 Advanced Video Field Production 3 cr
Theory and practice of television production. Concentrates on exploring and understanding the concepts and technology involved in advanced video production for a variety of applications including commercial, corporate and community outlets. Fee.
 
CA 541 Advanced Television Studio Production 3 cr
Advanced theory and practice of television production. Concentrates on exploring the advanced uses of television in varied contexts, including corporate, community, and broadcasting applications. Fee.
 
CA 542 Moving Image Structure and Process 3 cr
An analysis of moving-image form and process for decision makers who supervise, produce, and/or evaluate electronic and/or film media for organizations. Theories of narrative and of moving-image syntax provide principles for structuring media content and managing the production process. Computer Fee.
 
CA 545 Ethics and Responsibility in Corporate and  3 cr
  Public Communication  
Advanced analysis and interaction between organizations and the social institutions of American society. Study of the literature and communication ethics and social responsibility. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 549 Mass Media and Social Effects 3 cr
A study of the role of corporate and public communication in the American social structure, including mass media extensions and impact upon institutions. Consideration of historical, legal, social, and economic issues. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 555 Corporate and Public Communication Law 3 cr
A survey of the law as it deals with public communication. The course provides a working knowledge of First Amendment theory, copyright, trademark, advertising, contracts, access and administrative laws as they relate to the public relations environment. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 560 Communication Technology Systems 3 cr
An examination of the new communication technology systems with an emphasis on how they reconfigure patterns of communication organizations, production, storage, and dissemination. The role of communication technology systems today and tomorrow, and implications for organizational, local, national, and international contexts will be studied. Computer Fee.
 
CA 561 Teaching and Professionalism 3 cr
This course will explore the practice of teaching and learning. In this course, the primary goal is to help students to make the transition from student to future colleague. Thus there will also be a heavy emphasis on professionalization in the communication studies discipline.
     
CA 570 Audience Dynamics 3 cr
CA 570 explores how audience dynamics (attitudes, feelings, beliefs, experiences, values, needs, and behavior), influence message development in public relations and advertising campaigns. Fee.
     
CA 572 Graduate News Reporting 3 cr
Advanced study of news reporting and presentation techniques, including investigative reporting. Students concentrating in print will produce a professional quality-print project. Computer Fee.
 
CA 575 Investigation of Group Communication 3 cr
An in-depth analysis of study of group communication theories. Topics to be covered include: decision making, conflict, conformity, leadership, and observation methods. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 576 U.S. Advertising 3 cr
An in-depth study of the field of advertising focusing specifically on the cultural history of American advertising, as well as the contemporary issues, problems and challenges facing the advertising industry.
     
CA 581 Editorial and Column Writing 3 cr
An examination of editorial and other opinion and persuasive communication used by the print and electronic media. Computer Fee.
 
CA 585 Public Relations Crisis Management 3 cr
A comprehensive analysis of public relations as a management function. Examination of the public relations function within organizations, their problems, and procedures. An in-depth look at relevant social science theories that explain common public relations problems. Study of these theories to understand the effects of different public relations techniques. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 586 Public Relations Campaigns 3 cr
Researching, planning, and preparing for an integrated public relations campaign. Fee.
 
CA 590 Special Topics in Communication 1-3 cr
A detailed examination of selected topics in communication theory. Topic announced prior to registration. May be repeated once when course content changes. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 592 Seminar in Communication Theory 1-3 cr
Departmental seminar investigating a selected field of communication theory through in-depth evaluation of its accompanying body of literature. Topic announced prior to registration. Course may be repeated once when subject matter varies. Pre-requisites: Graduate standing, consent of advisor and CA 500. CA 500 may be taken concurrently. Fee.
 
CA 594 Directed Study in Communication 1-3 cr
Independent research in field, laboratory, or library under the direction of a member of the graduate faculty. Pre-requisites: Graduate standing, consent of advisor and instructor.
 
CA 595 Project in Communication 3 cr
Work on a significant communication problem within the student’s area of specialization. Project will involve analysis of the problem, development of significant communication theory applications, and administration of the solution suggested by the analysis. Project will be designed in consultation with the major advisor and approved by the student’s advising committee. A maximum of three hours of CA 595 may be applied to the student's degree.
 
CA 599 Thesis 3 cr
A thesis involves original research of a communication-related issue. Any methodology recognized as legitimate in the communication academic field can be used and should be appropriate for the research question(s) asked. A thesis includes statement of research questions or hypotheses, an introduction, a literature review, a methodology section, a results section, a discussion section, and a conclusion. This may vary to some extent when using a qualitative methodology. The student must prepare a thesis proposal and have it accepted by his or her committee and the graduate coordinator of the College of Arts and Sciences. The thesis must be orally defended in front of the student's committee and achieve approval from the committee members, the graduate coordinator of the College of Arts and Sciences, and the dean of the Graduate School. A maximum of three hours of CA 599 may be applied to the student's degree.
 
 

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