Marketing and Quantitative Methods
|Department of Marketing and Quantitative Methods||(251) 460-6412|
|Chair||Alvin J. Williams|
|Distinguished Professor of Marketing||Williams, Hair|
|Professor Emeritus||Lynn Robinson, Julie Sneath|
|Assistant Professors||Dadzie, Howard, Kim|
Office of Student Services
Mitchell College of Business
Phone: (251) 460-7167
"Business has only two functions - marketing and innovation." - Milan Kundera
Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions. The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice. A well-designed, market-based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management, International Business, and Professional Sales concentrations.
Marketing Management Concentration
The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.
Professional Sales Concentration
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.
Supply Chain Management Concentration
Supply Chain Management (SCM) embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide. The concentration highlights the management of activities from sourcing/procurement, conversion into finished goods, and related logistics. The area encompasses the coordination and collaboration with all channel partners namely suppliers, intermediaries, third party service providers, and customers. The SCM Concentration prepares students for entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.
International Business Major
A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide products and services in the U.S. and other countries. Students will learn how conducting business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures. The curriculum requires proficiency in a foreign language and includes courses in management, marketing, economics, finance, accounting, and business law to prepare students for a variety of jobs in multinational companies.
Students majoring in International Business must participate in a study abroad experience. Short-term study abroad immersion experiences are available in the May semester and summer semester and students may also choose longer-term study abroad experiences for one or more semesters at one of our partner universities, which are accredited by the AACSB.
Students must complete an internship with an international focus. This is accomplished by completing an internship with a multinational company operating in the U.S. or by completing an internship with an U.S. or foreign based firm operating in another country.
Proficiency In A Second Language
Students majoring in International Business are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.
Degrees, Minors, or Certificates
|Marketing and Quantitative Methods Faculty|
|Chow, Alan F.||Marketing/Quantitative Methods||Associate Professor||BS, Louisiana State University
MS, Louisiana State University
PHD, University of South Alabama
|Dadzie, Charlene A.||Marketing/Quantitative Methods||Assistant Professor||AB, University of Georgia
MS, Cornell U-Ny St Statutory Cols
PHD, University of North Texas
|Finney, Robert Z.||Marketing/Quantitative Methods||Professor||BS, Auburn University
MBA, University of Mississippi
PHD, University of Alabama
|Hair Jr., Joseph F.||Marketing/Quantitative Methods||Professor||BA, University of Florida
MA, University of Florida
PHD, University of Florida
|Howard, Matthew C.||Marketing/Quantitative Methods||Assistant Professor||BA, Virginia Polytechnic Inst and
BS, Virginia Polytechnic Inst and
MS, Pennsylvania State University
PHD, Pennsylvania State University
|Kim, Jinhak||Marketing/Quantitative Methods||Assistant Professor||BS, Chonnam National University
MS, Purdue University-Main Campus
MS, Purdue University-Main Campus
PHD, Purdue University-Main Campus
|Loes, Marianne C.||Marketing/Quantitative Methods||Part-Time Instructor||BSBA, University of South Alabama
MBA, Auburn University
|Sharland, Alexander P.||Marketing/Quantitative Methods||Professor||BA, University of Stirling
MBA, Virginia Polytechnic Inst and
PHD, Florida State University
|Williams, Alvin J.||Marketing/Quantitative Methods||Professor||BSBA, University of Southern Miss
MA, University of Alabama
PHD, University of Arkansas- Fayett