Concentrations in the College of Business
Accounting is the language of business. Accounting records, classifies, and summarizes financial information for companies and organizations. Accountants are responsible for determining the overall financial health of an entity. Without accounting, organizations would have no basis or foundation upon which daily and long-term decisions could be made. The budgets for all business activities such as capital investment, research and development, marketing, operations, and human resources stem from the work of accountants.
The accounting profession offers boundless opportunities for men and women to build exciting and rewarding careers. As America’s most trusted information professionals, accountants can be found in every industry from entertainment to medicine.
Economics is the study of how individuals and societies choose to produce, distribute, and consume scarce resources. Although microeconomics, also known as price theory, is based on the economic behavior of small economic units such as consumers, workers, savers, firms and markets, it deals with some of the most important social issues of our times. Examples include health care and insurance, environmental protection, employment, labor unions and wages, and other hot topics such as energy, taxation, and housing. Macroeconomics, on the other hand, deals with the behavior of the aggregate economy and considers topics such as inflation, national income, and growth.
Finance is a specialized branch of economics concerned with the origination and management of money, credit, banking and investment. Typical areas of study within finance are corporate finance, investments, financial institutions, and risk management. Corporate finance is the study of how firms raise funds from investors, how they invest those funds in return generating projects, and how they distribute those returns back to investors. Investments is the study of securities (stocks, bonds, etc) and the markets in which they trade. Financial institutions is the study of banks and other institutions which bring together the suppliers and users of funds, and risk management is the study of how individuals and firms can limit their exposures to the volatility of existing financial positions.
Management is one of the most dynamic roles in any successful organization. All organizations need managers, leaders who are responsible for setting the long-term direction for the organization and managing the day-to-day activities to ensure success. Managers must be attuned to the organization’s environment to be vigilant for opportunities that allow the organization to grow in order to fulfill customers’ needs. Managers must also be aware of the organization’s resources and strengths and take action to continuously improve the organization.
Marketing encompasses a range of processes that create and deliver value to a host of interested parties. Every aspect of our lives is influenced by marketing in some way – the products and services we consume, the ideas and concepts we share, and our general interactions with each other as individuals and organizations. Ultimately, marketing facilitates the exchange process across boundaries – people, organizational, and ideas – to ensure long-term customer satisfaction for all parties to the exchange.
A common misconception is that careers in real estate only involve selling houses. It is true that a substantial number of real estate industry participants devote their practice to the residential side of the business, but real estate training opens doors to an incredible variety of other career options, and presents many options to meet a wide range of people. Numerous opportunities exist for career development, progression and promotion, and hard work is often recognized and rewarded. Transferrable skills also provide occasions to move into other fields and roles, while internationally recognized skills and qualifications provide opportunities to travel and work abroad.