A Campaign for the University of South Alabama


Upward & Onward is a $150 million fundraising campaign that will elevate and accelerate every aspect of the University of South Alabama — education, research, service, science, health care, economic development, athletics, and the arts and humanities. Our aspirations are bold, but they are within our reach. We will achieve our vision for the future through five focused priorities that form the components of the Upward & Onward campaign:

priority number 1

Student Access and Success

 priority number 2

Enhancement of Research And Graduate Education

priority number 3

Global Engagement

priority number 4

Excellence in Health Care

priority number 5

University-Community Engagement


“UPWARD, ONWARD.” These words are more than just lyrics in the University of South Alabama alma mater. For more than 50 years, this simple phrase has embodied the spirit of our University community. Every day, USA faculty and students think beyond boundaries in fields as diverse as archaeology, cancer research, cyber security, disaster recovery, engineering, health care, history, marine science and the visual arts. And every day, USA focuses on leading our community, our region and our world to new heights — ever upward, ever onward.

Progress Bar - $98.6 Million Raised $150 Million

Priority 1 Initiatives


Student Access and Success
We will create new pathways to education through scholarships, and at the same time provide support to help our students complete their academic journeys. Ensuring that more students have the opportunity to realize their dreams will enrich our student body and enhance our community. Our fundraising goal for Student Access and Success is $56 million.

Priority 2 Initiatives


Enhancement of Research and Graduate Education
Research is the cornerstone for innovation. By enhancing graduate education and giving our faculty and students the tools and infrastructure to promote quality research, we will become a more influential and collaborative partner in social and economic advancement. Our fundraising goal for Enhancement of Research and Graduate Education is $10 million.

Priority 3 Initiatives


Global Engagement
By strengthening the connections and collaborations between USA and the rest of the world, we broaden our students’ perspectives and understanding of other cultures, expand the ability of our faculty to connect and engage with their peers around the globe, and create new opportunities for our entire community to participate in our global society. Our fundraising goal for Global Engagement is $3 million.

Priority 4 Initiatives


Excellence in Health Care
The USA Health System is a leader in serving the health needs of the region. As we educate future generations of health care providers and deliver patient-focused care, we will continue to expand our medical research and advanced treatment options to bring new hope and better health for the people of the Gulf Coast and beyond. Our fundraising goal for Excellence in Health Care is $18.5 million.

Priority 5 Initiatives


University-Community Engagement
We believe that together, as a university and as a community, we are far stronger than we ever could be apart. Through ongoing, permanent and sustainable community relationships, we realize significant educational benefits and make lasting contributions to the greater good of the communities we serve. Our fundraising goal for University-Community Engagement is $7.5 million.