University of South Alabama, Office of Public Relations
February 21, 2014
Contact: Alice Jackson, USA Public Relations, (251) 460-6639

Mitchell-Moulton Scholarship Initiative Begins Challenge

Kicking off the Mitchell-Moulton Scholarship Initiative – Work on behalf of the Mitchell-Moulton Scholarship Initiative Campaign, which will ultimately add at least $50 million to the University’s scholarship funds, continued recently during an organizational meeting for the Mitchell-Moulton Campaign Leadership Team held at the Faculty Club. Leading the initiative are, from left, Mark Hoffman, Mitchell-Moulton Scholarship Initiative chair and immediate past president of the USA National Alumni Association; Dr. Joseph Busta Jr., vice president for development and alumni relations; Riley Davis, president, Student Government Association; Abraham A. Mitchell,  honorary co-chair, Mobile philanthropist and businessman, who founded the initiative with a $25 million matching gift challenge; Mrs. Geri Moulton, honorary co-chair and widow of the late USA President Emeritus Gordon Moulton; Dr. David Johnson, senior vice president for academic affairs and member of the steering committee; and Dr. Ron Franks, vice president for health sciences and member of the steering committee.

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University of South Alabama leaders and staff joined Jan. 16 with a group of volunteer leaders to officially launch fundraising efforts for the Mitchell-Moulton Scholarship Initiative.

More than 50 members of the Mitchell-Moulton Campaign Leadership Team gathered at the Faculty Club to plan their work for the coming year and to celebrate the commencement of the historic campaign.

The Mitchell-Moulton Scholarship Initiative springs from Abraham Mitchell’s commitment of $50 million to the University, announced at the University’s 50th anniversary celebration in May. Of that $50 million, half will go to the Mitchell College of Business as an estate gift. The remaining $25 million is a matching gift challenge to support undergraduate scholarships. Mr. Mitchell has agreed to match, dollar-for-dollar any gift to undergraduate scholarship endowments.

The 55 committee members represent a cross section of influential and accomplished alumni, business and community leaders, senior University administration, deans of USA’s colleges and schools, faculty, trustees and students.

The Mitchell-Moulton Campaign Leadership Team is tasked with raising $25 million in scholarship support from private donors. When matched with Mitchell’s challenge gift, it will add up to a $50 million increase in the endowment for undergraduate scholarships.

“This group will provide crucial leadership in shaping the future of this university,” said Dr. Joseph F. Busta, Jr., vice president for development and alumni relations. “The Mitchell-Moulton Scholarship Initiative will play a critical role in enabling the University to achieve its strategic goals, and this committee is the group of leaders that will ensure that this campaign is a success.”

Dr. David Johnson, senior vice president for academic affairs, focused on the impact this campaign will have on the lives of students. Johnson said the impact goes beyond the financial support scholarships provide.

“It’s also about the message scholarship support sends to a student,” Johnson said. “It tells a student that someone believes in them, that someone is willing to invest in their future, that someone is willing to support their dreams.”

For more information, visit the Mitchell-Moulton Scholarship Initiative Web site at


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