"Our students explore current design practices as well as historical and contemporary influences that have and continue to shape the face of advertising and visual communication."
Congratulations to the newest members of the Graphic Design Program, The Class of 2020:
Kathleen E. Hughston, Sarah Barnes, Kristen S. Green, Amy Boren, Lloyd Wallace, Smith,
Hannah V. Smith, Gabrielle R. Johnson, Ashley Pollock, Marion G. Horne, Ellen L. Sellars, Amanda Godwin, Jaimie Thomas, Danielle N. Sack, Courtney J. Ogburn, Braxton H. Brown, Hannah Hinton,
Alphonse N. Phillips, Anh T. Dang, and Karen Thomas.
The Graphic Design concentration equips students with the critical and problem solving skills needed to produce work in a diverse range of areas including branding, web design, and traditional print design. Our students explore current design practices as well as historical and contemporary influences that have and continue to shape the face of advertising and visual communication. The program provides a technical foundation for further individual exploration in regards to the media being used in the professional world. Students who graduate from our program work in a variety of design positions, such as print design, web design, advertising, marketing, illustration, and publication design. Students are expected to demonstrate an understanding of design principles and proficiency in the Adobe® Creative Suite. Our faculty encourages students to tackle design problems with unique and creative solutions. Our program builds designers that, upon graduation, are able to thrive and succeed in the field.
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Each Fall semester, students who wish to pursue a degree in graphic design at the University of South Alabama may apply for admission to the BFA program in graphic design after completing ARS 271 Introduction to Graphic Design and ARS 273 Graphic Design Applications.
This Fall, the Sophomore Review will be on Wednesday November 1st, 2017. The gallery will open at 7:30 am and will remain open until 1:30 pm. Students will display their portfolio to apply for admission to the graphic design program.
Acceptance into the program is determined by a review process, which is coordinated each fall semester. Only those admitted to the program are allowed to enroll in upper-level graphic design courses.
- Review Process
Upon completion of the aforementioned courses, each student who wishes to be considered for admission to the BFA program in graphic design will assemble a portfolio of his/her work to be presented for evaluation by the Graphic Design Review Board. A list of the required portfolio pieces is attached. One or two of these pieces may come from other studio art areas. Portfolio pieces should reflect the student’s creative and conceptual abilities, show a strong working knowledge of graphic design software, and display the student’s understanding of the basic principles of design and how best to incorporate these principles compositionally. The student’s portfolio will also be evaluated in terms of presentation and craftsmanship. Students accepted into the program will be those who exhibit strong design sensibilities and have potential to excel in the upper level courses. Detailed specifications regarding the review process will be posted online at www.southalabama.edu/colleges/artsandsci/art/graphicdesign.html.
- Written Statement of Intent
In conjunction with the portfolio of work, each student must submit a minimum 250 word essay outlining why they feel they should be accepted into the program and what they intend to accomplish with a graphic design degree. This essay will be submitted along with the portfolio. Attention should be given to presentation and writing quality.
- Acceptance into the Graphic Design Program
Students are permitted to apply for the graphic design program only twice. Students will receive written notification of acceptance or non-acceptance. Upon acceptance, the chosen students will be allowed to register for further graphic design classes and continue their studies toward the BFA in graphic design as outlined by the University of South Alabama Bulletin. Students must register for the designated graphic design class for the semester following acceptance to the program. Failure to register for class or failure to progress through the graphic design curriculum in a timely manner will result in revocation of admission status.
- Maintaining the Student’s Position in the Program:
a. A low grade in the first semester after acceptance into the Program
If a student makes a D in one of their Graphic Design courses, in the first semester of their Graphic Design studies, the student is no longer in the Program and will need to be readmitted through the Sophomore Review process.
b. A low grade after the first semester in the Program
If a student makes a D after their first 300 level Graphic Design course while in the Graphic Design Program, the following will apply:
- The student will be allowed to retake the course when it is offered again. However, they will not continue with their current cohort of students. They will lose one year in their progress to complete the Program.
- For Example: If a D is made in a course that is only offered in a Spring Semester the student must then wait until the following Spring semester to retake the course. If the course is passed with a C or better, they will continue their studies from that point.
- c. Failing a Graphic Design course during the Graphic Design Junior year
In the event that a student makes an F in one of their Junior level Graphic Design courses, that student is no longer considered part of the Program. She/he must be readmitted via the Sophomore Review Process. If readmitted they will then be allowed to restart the Program at the point of failure.
- d. Failing a Graphic Design course during the Graphic Design Senior year
If a student fails a Graphic Design course within their Graphic Design Senior year, they will be allowed to retake the course when it is offered again. However, they will not continue with their current cohort of students. They will lose one year in their progress to complete the Program.
- e. Transfer Students: Any student transferring in to the university must be accepted into the program via a portfolio review process and based on having completed the required prerequisites. If the student is entering in a fall semester, they must go through the Sophomore Review process that will take place during that semester. If the student is entering in a spring semester, they can submit a portfolio for review by March 30th of that semester.
The items listed below must be submitted for the Sophomore Review portfolio:
- Two examples of a logo, symbol, or mark (One example must incorporate type)
- One piece that shows drawing ability (These can be either a traditional studio piece or digital)
- A type dominant piece
- A piece that has body copy such as a rack card, brochure, etc..
- Three additional design pieces of your choice. These could be an additional rack card and/or brochure, poster, business card, magazine article, flyer, book cover, cd cover (front, back, interior, and spine), album cover (front, back, and interior), label design (bottle, food, makeup, and personal care products, etc.), billboard, identity system (logo, letterhead, envelope), calendar design, instruction manual, forms, etc..
- A minimum of 250 word essay outlining why you feel you should be accepted into the program and what you intend to accomplish with a graphic design degree.
The Review Committee will evaluate the work based on the following criteria:
- VISUAL STRUCTURE OF ELEMENTS / LAYOUT AND COMPOSITION
Use of hierarchy to direct the viewer’s eye and to organize the elements.
- BASIC TYPOGRAPHIC SKILLS
Work should demonstrate basic knowledge of typography as taught in Introduction to Graphic Design and Graphic Design Applications.
- CONCEPTUAL ABILITIES
Idea, metaphor, and/or concept are communicated clearly. In other words, the viewer must be able to understand the message with little or no effort.
- EXECUTION OF CONCEPTS
The treatment of the elements are congruent with the concept.
- DESIGN SENSIBILITIES / AESTHETICS
The piece/work not only meets its purpose but it is also pleasing, attractive, and engaging. The application and treatment of the design elements demonstrate sophisticated design choices at the student’s level at the time of the review.
Student finished setting up his/her work on time, left his/her area clean, followed the instructions on the website regarding the quantity and type of pieces to show, etc..
Work is presented neat, clean, arranged straight on the wall, cuts on mat are clean and straight, no pencil marks, glue marks, or other marks detracting from the work. Pieces are glued flat on the board, no bubbles or glue blobs are present, etc..
After the Review Committee deliberates, students will receive written notification of acceptance or non-acceptance to the BFA program in Graphic Design. Upon acceptance, the chosen students will be allowed to register for upper level graphic design classes and continue their studies toward the BFA in graphic design as outlined by the University of South Alabama Bulletin. Students must register for designated graphic design classes for the fall semester following acceptance to the program. Failure to register for classes or failure to progress through the graphic design curriculum in a timely manner will result in revocation of admission status.
Only design majors who have completed ARS 271 Introduction to Graphic Design and ARS 273 Graphic Design Applications with a C grade or higher can apply for the review. Design majors who are currently taking ARS 271 Introduction to Graphic Design and ARS 273 Graphic Design Applications in the fall semester can participate, but will be dropped from the program if their final course grades are not C or higher.
Please refer to the Policy Statement for Admission to the BFA Program in Graphic Design above for details.